
PRESS OFFICE PR & SOCIAL NETWORKING
By-lined opinion articles
There are a number of European publications that are keen to receive by-lined articles from exhibitors in all languages. If you send us an 800-1000 word article we will try to place it for you. For us to successfully place your articles they will need to be opinion based and non-company or product-centric. For style guidelines please contact Aspectus PR.
Quotes for your press releases
If you are sending out a press release and would like to include a quote from someone at the event such as keynote speakers or the organisers of the event Aspectus can help get an appropriate expert to provide comment.
In-house publications
If you run an in-house publication and would like to publish a preview of the show alongside what you will be doing at the event to distribute internally or to your clients and partners, Aspectus can assist with content, logos and images.
Press Room
Exhibitors can display press kits, releases and notices in the press room during the event. Please bear in mind that most journalists prefer to receive press packs on a memory stick or CD so they don’t have to carry heavy materials around with them.
The press room is for the sole use of visiting journalists, who will be given details of all press conferences or other planned press events Aspectus PR is made aware of. If your organisation is planning any press activity at the event please ensure you inform Aspectus PR as soon as possible.
Social Media
Our PR campaign is geared towards achieving the highest possible search engine ranking for the show and related searches. With Google now arguably the most important business tool on the planet, leveraging social media and social networking opportunities to ensure our communications reach the widest possible audience is an essential aspect of the PR campaign.
POWER-GEN blog
You can keep up-to-date with everything happening at the show by visiting the POWER-GEN Europe 2012 blog: http://pgeevents.wordpress.com. We also welcome guest blog posts from exhibitors, please contact Aspectus for more opportunities.
LinkedIn
Keep up to date with all the latest information about the events and make contact with other exhibitors, speakers and visitors through our LinkedIn Groups here:
· http://www.linkedin.com/groups/POWERGEN-Europe-2012-2525967?trk=myg_ugrp_ovr
· http://www.linkedin.com/groups?home=&gid=2509718&trk=anet_ug_hm
Twitter
For up-to-date industry news and event and conference announcements, you can also follow each show on Twitter by visiting the following links:
· www.twitter.com/POWERGENEUROPE
· www.twitter.com/NUCLEARPOWEREUR
· www.twitter.com/RENEWENERGYWEUR.
Please use the hashtag #PGE12 when mentioning the event on any social media sites.
Facebook:
You can also find out more of our Facebook page which will be regularly updated throughout the campaign:
· https://www.facebook.com/pages/POWER-GEN-Europe/166719146937
· https://www.facebook.com/pages/Renewable-Energy-World-Europe/186298976215
· https://www.facebook.com/pages/Nuclear-Power-Europe/187903851066
PR CONTACTS
Amy Redhead
Aspectus PR
T: +44 207 242 8867
M: +44 770 4897331 (during show only)
E: pennwell@aspectuspr.com
German PR contact:
Karl-Fredrich Brenner
HFN Kommunikation GmbH
T: +49 - 6196 - 77 641-10
M: +49 -160 - 706 45 21 (during show only)
E: kfbrenner@hfn.de
W: www.hfn.de
PENNWELL MARKETING CONTACT
Crispin Coulson
Senior Marketing Manager
POWER-GEN
T: +44 1992 656 646
F: +44 1992 656 700
E: crispinc@pennwell.com
PRESS REGISTRATION
Journalists wishing to register for POWER-GEN Europe, Renewable Energy World Europe and Nuclear Power Europe, should contact one of the following with their name, publication, address, telephone number and email address:Worldwide Germany PennWell Amy Redhead
Aspectus PR
T: +44 207 242 8867
pennwell@aspectuspr.com
T: +49 6196-77641-10
kfbrenner@hfn.de Crispin Coulson

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