PRESS OFFICE PR & SOCIAL NETWORKING

PennWell Corporation has appointed Aspectus PR, a dedicated public relations consultancy, and its German partner agency HFN, to promote POWER-GEN Europe and its co-located events Renewable Energy World Europe and Nuclear Power Europe. Their objective is to gain as much publicity as possible for the show and promote your organisation’s presence at the event. The closer you work with them the more likely the event will be a success for you. DON’T MISS OUT – it doesn’t cost you anything and there are many different ways exhibitors can get involved in the PR campaign including:

By-lined opinion articles

There are a number of European publications that are keen to receive by-lined articles from exhibitors in all languages. If you send us an 800-1000 word article we will try to place it for you.  For us to successfully place your articles they will need to be opinion based and non-company or product-centric.  For style guidelines please contact Aspectus PR.

Quotes for your press releases

If you are sending out a press release and would like to include a quote from someone at the event such as keynote speakers or the organisers of the event Aspectus can help get an appropriate expert to provide comment.

In-house publications

If you run an in-house publication and would like to publish a preview of the show alongside what you will be doing at the event to distribute internally or to your clients and partners, Aspectus can assist with content, logos and images.

Press Room

Exhibitors can display press kits, releases and notices in the press room during the event.  Please bear in mind that most journalists prefer to receive press packs on a memory stick or CD so they don’t have to carry heavy materials around with them.

The press room is for the sole use of visiting journalists, who will be given details of all press conferences or other planned press events Aspectus PR is made aware of. If your organisation is planning any press activity at the event please ensure you inform Aspectus PR as soon as possible.

Social Media

Our PR campaign is geared towards achieving the highest possible search engine ranking for the show and related searches. With Google now arguably the most important business tool on the planet, leveraging social media and social networking opportunities to ensure our communications reach the widest possible audience is an essential aspect of the PR campaign. 

POWER-GEN blog

You can keep up-to-date with everything happening at the show by visiting the POWER-GEN Europe 2012 blog: http://pgeevents.wordpress.com. We also welcome guest blog posts from exhibitors, please contact Aspectus for more opportunities.

LinkedIn

Keep up to date with all the latest information about the events and make contact with other exhibitors, speakers and visitors through our LinkedIn Groups here:

·         http://www.linkedin.com/groups/POWERGEN-Europe-2012-2525967?trk=myg_ugrp_ovr

·         http://www.linkedin.com/groups?home=&gid=2509718&trk=anet_ug_hm

·         http://www.linkedin.com/groups/Renewable-Energy-World-Europe-2509739?gid=2509739&mostPopular=&trk=tyah

Twitter

For up-to-date industry news and event and conference announcements, you can also follow each show on Twitter by visiting the following links: 

·         www.twitter.com/POWERGENEUROPE

·         www.twitter.com/NUCLEARPOWEREUR

·         www.twitter.com/RENEWENERGYWEUR.

Please use the hashtag #PGE12 when mentioning the event on any social media sites.

Facebook:

You can also find out more of our Facebook page which will be regularly updated throughout the campaign:

·         https://www.facebook.com/pages/POWER-GEN-Europe/166719146937

·         https://www.facebook.com/pages/Renewable-Energy-World-Europe/186298976215

·         https://www.facebook.com/pages/Nuclear-Power-Europe/187903851066

PR CONTACTS

Amy Redhead

Aspectus PR

T: +44 207 242 8867

M: +44 770 4897331 (during show only)

E: pennwell@aspectuspr.com

W: www.aspectuspr.com

German PR contact:

Karl-Fredrich Brenner

HFN Kommunikation GmbH
T:    +49 - 6196 - 77 641-10
M:  +49 -160 - 706 45 21 (during show only)
E: kfbrenner@hfn.de
W: www.hfn.de

PENNWELL MARKETING CONTACT
Crispin Coulson

Senior Marketing Manager

POWER-GEN Europe

T: +44 1992 656 646

F: +44 1992 656 700

E: crispinc@pennwell.com

PRESS REGISTRATION

Journalists wishing to register for POWER-GEN Europe, Renewable Energy World Europe and Nuclear Power Europe, should contact one of the following with their name, publication, address, telephone number and email address: